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Choosing How to Distribute Your Leaflets

Choosing how to distribute your leaflets can be and important element in the success of your leaflet distribution campaign.  There are basically four ways to select the areas in which to distribute your leaflets, flyers and other marketing materials.

By Radius

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Radius distribution is the most straight forward way to select an area in which to distribute your leaflets. With this method you distribute within a fixed radius of a central point (usually your place of business).  The size area covered by the leaflet distribution will depend on the number of leaflets to be distributed, the density of housing in the area and the distance from the central location that you want to cover.

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By Boundary

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For a number of reasons some clients want to distribute their leaflets based on a boundary of some type. This boundary could include a political boundary, a local authority area, a postal district or sub-district. This type of distribution is normally carried out for clients who need to ensure their leaflets are distributed into a very secific area.  This includes clients such as political parties, PR and Public Information agencies, etc.

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Segmented

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Segmented distribution is more complex.  Here, a large distribution area into smaller, more manageable, segments. This method of leaflet distribution is used when you want to distribute leaflets into a large area in a manageable way over a period of time and usually repeatedly the delivery over time. It is particularly effective if you are able to measure the results from each area distributed to.

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Demographics

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Using socio-demographic analysis to identify and target your leaflet distribution into areas where your potential customers are most likely to live can be the most effective way to distribute your leaflets. In order to make this type of distribution you need to know what sort of people are buying or will buy your products or services.  We can use this information we can locate areas where these people are most likely to live.

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Company Name:  2112 Direct Marketing Ltd

Company Number: SC352956.

VAT Registration No: 971 0992 00

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  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Print Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures
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