We use Demographic Profiling to Help our Clients Identify the Best Areas for their Leaflet Distribution Campaigns
Do you know what your ideal customers ‘look like’ and would it be useful to know where those type of people live?
Have you collected information about your customers (especially their postcode), and would it be useful if you could used this information to find out exactly what sort of people are buying from you, as well as where they live and where the people who are more like them live?
If you have answered Yes to either of the above questions, that’s great because it is important to understand who your customers are and how market your products and services to them. If you have answered No then perhaps you should think about how understanding your customers could help to improve your marketing.
Understanding who your customers are, where they live and, importantly, where the people who are most like them live is by far the most effective way to increase your chances of getting a good response from your leaflet distribution campaign.
Not sure how to do this? Don;t worry – we can help!
In order to help our clients identify the best places in which to distribute their leaflets, we have invested heavily in developing both a Customer & Market Analysis System, as well as compiling generic demographic data for all of the areas that we distribute leaflets to. We also have this information for areas where we don’t distribute leaflets so you can use our Customer and Mark Analysis service to help you.
Unlike any other leaflet distribution company, we have demographic information right down to individual post codes. This enables us to do two things. Firstly, we can plot areas where certain types of people live. Secondly, it enables us to conduct analyses based on your existing customers.
Once we have identified the areas where your target customers are most likely to live, we then use this information to mark the areas on the distribution map.