How we use Socio-Demographic Profiling to Help our Clients Identify the Best Areas to Distributed their Leaflets
Demographic Area Maps
Using our Customer & Market Analysis Service to identify and target the areas into which your leaflet are distributed is by far the most effective way to distribute your leaflets and will greatly increase your chances of getting a good response from your leaflet distribution campaign.
In order to help our clients identify the best places in which to distribute their leaflets, we have invested heavily in obtaining demographic data for the whole of Scotland. Unlike any other leaflet distribution company, we have demographic information right down to individual post codes.
This enables us to do two things. Firstly, we can plot areas where certain types of people live. Secondly, it enables us to conduct analyses based on your existing customers.
You may also use other methods, such as our drive time software to narrow your distribution areas.
Identifying distribution areas
Once we have identified the areas where your target customers are most likely to live, we then use this information to mark the areas on the distribution map.
We then use our specialist software to estimate the number of houses in each of the areas. This allows our client to print the correct number of leaflets, thereby saving money and wastage on print.
If our client has already had their leaflets printed then we can use this information to identify the best areas in which to distribute so that they make the best use of the leaflets that they have.
This final map is then used by our leaflet distributers to ensure that the leaflets are distributed to the correct areas. Once the distribution is complete, this map is then used in our client reports to confirm which areas the leaflets were distributed in.
Case Studies
We have written a series of case studies that discuss how demographic profiling can be used to ensure that your marketing materials are targeted at the correct people – those who are most likely to be interested in your products or services. They also review how we are able to use your customer data and our targeted leaflet distribution systems to help ensure that your leaflets are distributed to areas where people that are most like your existing customers are likely to live. In addition they show how careful targeting can improve response rates and also help to reduce costs and minimise wastage.