Professional Leaflet Distribution  - Guaranteed - Targeted - GPS TrackedProfessional Leaflet Distribution  - Guaranteed - Targeted - GPS Tracked
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Targeted Leaflet Distribution Using Demographics

We use Demographic Profiling to Help our Clients Identify the Best Areas for their Leaflet Distribution Campaigns

Do you know what your ideal customers ‘look like’ and would it be useful to know where those type of people live?
Have you collected information about your customers (especially their postcode), and would it be useful if you could used this information to find out exactly what sort of people are buying from you, as well as where they live and where the people who are more like them live?

If you  have answered Yes to either of the above questions, that’s great because it is important to understand who your customers are and how market your products and services to them.  If you have answered No then perhaps you should think about how understanding your customers could help to improve your marketing.

Understanding who your customers are, where they live and, importantly, where the people who are most like them live is by far the most effective way to increase your chances of getting a good response from your leaflet distribution campaign.

Not sure how to do this?  Don;t worry – we can help!

Sample map showing a generic demographic profile for targeted leaflet distributionIn order to help our clients identify the best places in which to distribute their leaflets, we have invested heavily in developing both a Customer & Market Analysis System, as well as compiling generic demographic data for all of the areas that we distribute leaflets to.  We also have this information for areas where we don’t distribute leaflets so you can use our Customer and Mark Analysis service to help you.

Unlike any other leaflet distribution company, we have demographic information right down to individual post codes.  This enables us to do two things. Firstly, we can plot areas where certain types of people live. Secondly, it enables us to conduct analyses based on your existing customers.

Once we have identified the areas where your target customers are most likely to live, we then use this information to mark the areas on the distribution map.

We can use a number of tools that help us to use the information in the most effective way.  These tools include  our drive time software and our software that calculates the number of houses in an area to help you to narrow your  choice of distribution areas to those that best match your needs. Understanding the number of houses in your target areas means that you can to print the correct number of leaflets, thereby saving money and wastage on print.

If you have already had your leaflets printed, we can use this information to identify the best areas in which to distribute so that they make the best use of the leaflets that they have.

This final map is then used by our leaflet distributors to ensure that the leaflets are distributed to the correct areas.  Once the distribution is complete, this map is then used in our client reports to confirm which areas the leaflets were distributed in.

News & Case Studies

We have written a series of news articles and case studies that discuss how demographic profiling can be used to ensure that your marketing materials are targeted at the correct people – those who are most likely to be interested in your products or services. They also review how we are able to use your customer data and our targeted leaflet distribution systems to help ensure that your leaflets are distributed to areas where people that are most like your existing customers are likely to live.  In addition they show how careful targeting can improve response rates and also help to reduce costs and minimise wastage.readmore-button

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Company Information

Company Name:  2112 Direct Marketing Ltd

Company Number: SC352956.

VAT Registration No: 971 0992 00

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  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Print Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures
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