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Segmented Leaflet Distribution

When clients want to distribute their leaflets into a large area in a manageable way, over a period of time we will usually recommend segmented leaflet distribution.

With this method, a large area is split up into smaller, more manageable segments. The way that the segments are identified will vary from client to client. Some may use postcode areas while others could use a method Example of a segmented leaflet distribution area mapthat relates to areas that they have already marked out for their own purposes.

Businesses that would benefit from using segmented leaflet distribution?

Any business that relies primarily on trade from a specific area or local community and wants to deliver to the area on a regular basis, could use a segmented leaflet distribution.

This would include restaurants, takeaways, dentists, pharmacies, and the like.

Calculating the number of residences within each segment

Calculating the number of residences (or letterboxes) within each segment can be a fairly time-consuming task. We use our specialised software to calculate the number of residences within each chunk or segment. This gives us a reasonable estimate of the number of residences in each segment. We validate the numbers in each segment by noting the number of leaflets delivered into each area when that area is completed. This means that the accuracy of the information is constantly kept up to date.

Segmented leaflet distribution works best when it is used to deliver leaflets into the area over a period of time. We may, for example, deliver to each of the segments every six weeks.

The exact timescale will depend on the number of residences in each area, the number of leaflets distributed each week and the total number of residences in the area.

We can manage the leaflet distribution schedule on behalf of our clients. This means that our clients do not have to spend time managing their distribution schedule.

Measuring the Response Rate

This method of identifying areas for leaflet distribution can be very effective when clients are able to measure the results from each area into which their leaflets are distributed.

For example, if a client bases their segments on postcode sub-districts (e.g. G46-2) then they can easily measure the response rate by monitoring the number of responses from each of the segments distributed to over time.

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Company Name:  2112 Direct Marketing Ltd

Company Number: SC352956.

VAT Registration No: 971 0992 00

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  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Print Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures
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