Professional Leaflet Distribution  - Guaranteed - Targeted - GPS TrackedProfessional Leaflet Distribution  - Guaranteed - Targeted - GPS Tracked
0141 255 2320
  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures

Using Customer Data for Targeted Leaflet Distribution

Case Studies, Customer Analysis & Demographics, Leaflet Distribution Help, Targeted Leaflet Distribution14/08/2014Ian

This case study explains how we were able to use a clients customer data and our targeted leaflet distribution systems to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering.  It also shows how careful targeting can improve response rates and also help to reduce costs and minimise wastage.

We recently completed a job for a business who provided education services to children from age 3 to 18.   This job was interesting from the perspective that the client was keen to distribute 25,000 leaflets into a specific geographic areas based on their ‘gut feel’ and some local knowledge.

Having been in situations before where we have distributed leaflets bases on clients ‘gut feel’, we were concerned that this is often not the best way to identify the areas where people who are likely to be most receptive to the company’s products and/or services.

To do this, they gave us a file containing the post codes of their customers (this meant that there were no issues with data protection as we did not have any name or address information).  Using this data, we were able to map where those people live.  In addition, we were able to run a demographic analysis which calculated the percentage of each demographic type within the data.

In addition to the demographic analysis, the postcode information also allowed us to plot the location of their customers on a map.  This was useful because it enabled them to see where their existing customers were coming from.

Using this information, we identified the types that made up the top 50% of their customers and then used our systems to find where people who matched those types live.  These were plotted on the map along with their existing customers.

This was extremely useful to our client because it enabled them to easily identify the area into which they wanted us to distribute their leaflet.  It also enabled them to see areas that they had never targeted before but which clearly matched the demographic type of their existing customers.  They are very keen to use this information in a future campaign to specifically target the areas where potential new customers live.

Using this demographic analysis not only enabled us provide our client with a highly targeted leaflet distribution but it also saved them money because we were able to use a combination of our residential address database and mapping software to calculate the number of leaflets that they needed in order to deliver to the areas that they were interested in.  This analysis showed that they only need 20,000 leaflets to cover the areas they were interested in.  Consequently, we saved them the cost of distributing 5,000 leaflets, as well as printing costs.

Our client was very pleased with the response they got from this targeted leaflet distribution and we have since worked with them on a number of occasions, targeting new and similar areas that match the profile of their existing customers.

Contact_Quote_Button

Tags: Case Study, Customer Analysis, Demographics, Leaflet Distribution
Previous post Vehicle Alliance Next post What do Your Ideal Customers ‘Look Like’

Request a Quote

REQUEST A QUOTE NOW!

More Information

Call us on 0141 255 2320 or complete our CONTACT US form

Categories

Recent Posts

  • Leaflet Distributor Jobs
  • Leaflets Printed and Distributed for Hamilton College
  • Leaflets Designed, Printed & Distributed for Mackie Pharmacy
  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice

Posts by Month

Quick Links

  • About Us
  • Service Options
  • News
  • Help & Resources
  • Testimonials
  • Contact Us
  • Recruitment
  • Policy Documents and T&C’s
  • Site Map

Recent Posts

  • Leaflet Distributor Jobs
  • Leaflets Printed and Distributed for Hamilton College
  • Leaflets Designed, Printed & Distributed for Mackie Pharmacy
  • Inspiring the Future Leaflet Printed & Distributed for Independent School
  • Leaflets Distributed in Pollokshields for Architect’s Practice

Company Information

Company Name:  2112 Direct Marketing Ltd

Company Number: SC352956.

VAT Registration No: 971 0992 00

Facebook
Twitter
LinkedIn
  • Home
  • About Us
    • About 2112 Leaflet Distribution
    • Professional Leaflet Distribution
    • 2112 Brochure
  • Services
    • Professional Leaflet Distribution
    • PR & Public Information
    • Leaflet Design
    • Customer & Market Analysis Services
    • Business Strategy and Planning
  • Resources
    • Help & Resources
      • Leaflet Design
      • Leaflet Distribution
      • Marketing
      • Direct Marketing
    • Frequently Asked Questions
    • Leaflet Distribution Help
    • Customer Analysis & Demographics
      • Mosaic Socio-Demographics
    • Case Studies
    • 2112 Leaflet Distribution Coverage Areas
    • 2112 Brochure
    • Site Map
    • Policy Documents and Terms & Conditions
  • News
    • All News Items
    • Leaflet Distribution News
    • Leaflet Design News
    • Newsletter Distribution
    • PR & Public Information
    • Leaflet Printing
  • Testimonials
  • Request Quote
  • Contact Us
    • Contact Page
    • Request a Quotation
  • Job Vacancies
  • Policies and T’s & C’s
    • Privacy Policy
    • Cookie Policy
    • Data Protection Statement
    • Environmental Policy
    • Website Terms & Conditions of Use
    • Leaflet Distribution Terms and Conditions
    • Payment Terms and Conditions
    • Print Terms and Conditions
    • Coronavirus (COVID-19) Procedures
Copyright 2112 Direct Marketing 2009-2021, All Rights Reserved
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT