For some businesses it is important to ensure that the people that they target with their leaflet distribution are within easy reach of their business.
For example, people are unlikely to drive more than 10 minutes for a takeaway meal but may well drive further to visit a favourite restaurant.
Drive Time Maps
In order to help our clients identify the best places in which to distribute their leaflets, we have invested in software that enables us to map the drive time distance from a specific point. In the example shown there are two drive times, the small one is 5 minutes and larger area is 10 minutes.
Identifying distribution areas
Once we have identified the relevant drive time zone, we can then apply various tools to narrow the exact areas in which to distribute the leaflets. We may, for example use our socio-demographic systems to identify where your ideal customers live within the targeted drive time boundary.
We can then use our specialist software to estimate the number of houses in each of the areas. This allows our client to print the correct number of leaflets, thereby saving money and wastage on print.
If our client has already had their leaflets printed then we can use this information to identify the best areas in which to distribute so that they make the best use of the leaflets that they have.
This final map is then used by our leaflet distributors to ensure that the leaflets are distributed to the correct areas. Once the distribution is complete, this map is then used in our client reports to confirm which areas the leaflets were distributed in.
