How do you use Results from Previous Leaflet Distribution Campaigns to Plan New Campaigns?

Used Properly, Information About the Performance of Completed Leaflet Distribution Campaigns can be Very Useful When Planning a New Campaign.

If you are running multiple leaflet distribution campaigns then information gathered from previous campaigns can be very useful in helping to target areas for future campaigns.  To achieve this you need to make sure that you take the following actions:

1.  Ensure that you measure the results from each campaign since when your campaign is successful, you should ensure that you target areas with the same demographic makeup as the areas that have been successful in the past.  For further information, read our article “How to Measure Responses to Your Leaflet Distribution”

2. Keep a record of the areas that your leaflets are distributed to in each campaign so that you know what has been done and when.  This will help you to understand what has been done and when and where the best responses came from.  We keep a record of areas distributed to for our clients as a standard part of our leaflet distribution service.

3. Don’t think that just because you have distributed to an area once, you should not do it again.  This is wrong – so long as a reasonable time has passed (normally anything over 8 weeks) then there is no reason not to distribute your leaflets to the same area again, especially of it was successful the first time.  For further information read our article entitled “Repeating Your Leaflet Distribution“.