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We completed a leaflet distribution for The Village Gym Glasgow who are located in Pacific Quay in the G51 area of Glasgow. They asked us to target two specific areas of Glasgow – G41-2 and G51-2.
We use our mapping software to identify and map the relevant areas. We then used a Demographic Profile of their customers to target the best areas for them in the G51-2 and G41-2 postcodes with their leaflets.
When we first started working with the client we ran a Customer Analysis using the postcodes of their members. This enabled us to create the Demographic Profile of their members which not only allowed us to identify where existing members live but also where people who are most like their existing members live.
The Village Gym isn’t just one of the best you’ll find in a hotel, it’s one of the best you’ll find in Glasgow. That’s because they have invested in state of the art Technogym equipment, a great pool, fully-qualified staff and a great timetable of fitness classes.
Ian Brown, MD of 2112 Direct Marketing said “we are please to have continued our good working relationship with The Village Hotel & Gym and look forward to working with them in the future.”.
