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Mosaic is a consumer classification system that is based on detailed demographic data that has been gathered from various sources, including census information, consumer surveys and other data collection activities. This data has been collated to provide a detailed view of the characteristics and lifestyles of UK consumers. It organises this information into 61 demographic types and further groups these types into 11 demographic categories.
The Mosaic enables us to help you to understand your customers and to define and identify your ideal customers, including what the ‘look like, where they live, how they live and how they spend their money. Our socio-demographic data, expertise and unique systems, can help you to maximise the potential of your leaflet distribution campaigns.
