Sadly not all leaflet distribution companies are reputable and there are many companies out there who will take your money but won’t deliver your leaflets in a proper manner (if at all). Fortunately, there are trustworthy leaflet distribution companies, like 2112 Leaflet Distribution, who will provide a very professional and reliable service.
If you want to be sure that your leaflets and other marketing materials are distributed properly then you need to be sure that your use a professional leaflet distribution company.
To help you to ensure that you choose the correct company to distribute your leaflets, we have listed some of the key things that you should look out for.
They should have clear delivery ethics that they work to. Remember that they are representing your company so if they do their job badly then it will reflect badly on your business. For example, see our leaflet distribution policy.
They should be able to tell you with a good degree of accuracy how many houses are in a particular area. Many companies will only be able to do this at postcode level. Really good companies will, however, be able to narrow this down to very tightly defined areas, even to street level. There are some unscrupulous companies out there who will, for example, tell you that there are 10,000 houses in a particular area when, in fact, there are only 5,000. They should, therefore, have systems that calculate the number of houses in an area and should be willing to show you the system they use.
They should be able to identify where your ideal customers live and deliver only to those areas. For example if you have a paving company are you going to want your leaflets delivered to flats and council houses? Of course not but there are companies out there (Royal Mail being one of them) who will just take your money and deliver to everyone, whether they are in your target market of not. A professional leaflet distribution company will not only help you to identify where your ideal customers live (see below), they will also only deliver to houses that meet your criteria.
It is often important that your leaflets are distributed to the correct areas. These areas may be defined by a boundary (for a political constituency, for example) or by the type of people that you want to target which is done by demographic analysis. No matter how the distribution area is defined the leaflet distribution company should be able to identify them, create a map of the area and distribute to the correct areas, following the relevant criteria.
Ideally the leaflet distribution company that you use should be able to help you to identify the most appropriate areas for your leaflets. This means that they should be able to run a customer analysis, as well as having access to generic demographic information that will help to to target your ideal ‘audience’.
It is very important that you are able to be sure that your leaflets have been distributed correctly. The best way to ensure this is via transparent reporting. This will include a very accurate and detailed map showing the area(s) that have been distributed to (at street level). Ideally this should be in the form of a GPS map that shows tracks of exactly where your leaflets were distributed to. This can even be overlaid on a Google Map.
The best companies will also provide you with a list of non-deliveries. This will be a list of the houses (with street name and house number) where they could not deliver, along with a reason as to why they could not make the delivery.
It is important that the leaflet distribution company that you use has appropriate up to date insurances, especially public liability insurance so that they are able to protect you against damage to property. Remember it is your leaflet that is going through the door so who do you think is going to be blamed for anything that goes wrong?
Company Name: 2112 Direct Marketing Ltd
Company Number: SC352956.
VAT Registration No: 971 0992 00
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