Many companies will tell you that you can expect to get a certain response rate from a leaflet distribution campaign. If anybody in the leaflet distribution industry tells you what sort of return you can expect run a mile because they are talking rubbish!
The truth is that there is no way to tell what sort of response rate you may obtain from a leaflet distribution campaign. Why? Simply because there are too many variables. There is the appeal of the product or service, the design of the leaflet, the offer, the timing, the demographic make-up of the area distributed to, and many more. The more work you do in preparing you leaflet distribution campaign, the more likely you are to obtain a good response. We have a number of articles with hints and tips on leaflet distribution that will help you with obtaining better response rates from your leaflet distribution.
Read or article entitled “The Great Response Rate Myth” to find our more.
Company: 2112 Direct Marketing T/A 2112 Leaflet Distribution, 29 Meikle Crescent. Hamilton ML3 7AQ
Registration No: SC352956
VAT Registration No: 971 0992 00