Many companies will tell you that you can expect to get a certain response rate from a leaflet distribution campaign.
If anybody in the leaflet distribution industry tells you that you can expect an x% response rate, run a mile because they are talking rubbish!
The truth is that there is no way to tell what sort of response rate you will obtain from a leaflet distribution campaign. Why? Simply because there are too many variables that affect the response rate.
These variables include the design of the leaflet, the offer, the timing, the demographic make-up of the area distributed to, the appeal of the product or service and many more.
The more work you do in preparing you leaflet distribution campaign, the more likely you are to obtain a good response. We have a number of articles with hints and tips on leaflet distribution that will help you with obtaining better response rates from your leaflet distribution.
Read or article entitled “The Great Response Rate Myth” to find our more.
