This is a very important question. Selecting the correct areas in which to distribute your leaflets can literally make or break a leaflets distribution campaign. The answer will very much depend on what you are promoting with you leaflets.

If your product or service will appeal to a wide variety of people (a takeaway food outlet, for example) then the decision as to where to distribute your leaflets is relatively straightforward as you could, for example, simply distribute to all residences within a radius from the shop.

If, on the other hand, your product of service is more likely to appeal to a narrower band of people (a specialist, expensive restaurant, for example) then you should be much more careful when deciding where to distribute your leaflets and should use Customer Profiling & Market Analysis to identify the most appropriate areas in which to distribute your leaflets. For further information, read our article on Choosing How to Distribute Your Leaflets.