2112 Direct Marking have been working with Public Relations (PR) and Public Information companies for may years delivering what can often be sensitive information relating to potentially contentions issues. Due to the nature of the information, it is critical at everyone in the designated area receives the leaflet, which is why we are the preferred door-to-door distribution company for many PR companies.
The Job
This case study reviews a job that we recently completed on behalf of a PR agency representing PNE Wind regarding the proposed Polquhairn Wind Farm in Ayrshire (KA6 and KA18). The newsletter set out information relating to the wind farm and included invitations to public meetings in the local communities of Drongan, Rankinston and Ochiltree.
The Challenge
The main challenge that we faced was that the area in which our client wanted to distribute the leaflets was made up of pockets of dense population combined with very rural isolated properties which are not only difficult to locate and get to and are therefore difficult to ensure that all households in the area received a newsletter.
The Solution
In order to ensure that all households received the newsletter we used a combined approach where by the majority of the newsletters were distributed door-to-door by our distributors into the main areas of population. The more rural areas were completed by posting the newsletter. We obtained a list of all of the addresses in the area from our client and used this information to map the location of the addresses in the list. We used this information to identify the addresses that were within the distribution area and from there we located the addresses of the more isolated properties. This allowed us to create a mail-merge file which was used to print addresses on envelopes which were used to send the newsletters by post.
The Outcome
All of the households in the area received a newsletter and our client was please to have this confirmed when they spoke with people in the area. The public meetings were well attended and the wind farm project is progressing.
